Kakaobank Mortgage Key Visual

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This is the key visual design for Kakaobank's mortgage loan launch campaign. Kakaobank's mortgage loan is the banking industry's first 100% online mortgage product based on a chatbot. The key visual was developed with the chatbot-based interactive interface, a distinctive feature of the service's UX. Utilizing 2D and 3D assets, the design combines elements such as the chatbot consultant symbolizing the service, speech clouds, property types, contracts, and loans to visually communicate the characteristics of the Kakao Bank home mortgage loan service. This key visual has been applied to the launch event site, advertising banners, informative videos, and more.